At present, the brand awareness of excavator bucket tooth manufacturers in the market has gradually strengthened. Even if there is no entrepreneur who has learned management systematically, they know that product quality and cost-effectiveness are the operating basis of parts and components enterprises, and they need to be implemented consistently in business operations. At the same time, the government is also promoting the branding of domestic excavator bucket teeth. For example, the government takes the comprehensive improvement of the competitiveness of auto parts as the main goal of the industry's development, especially to closely cooperate with the brand building strategy of vehicle companies to build excavator bucket teeth. The brand image of “cost, quality, high-tech” of related auto parts products. Judging from the situation in the past few years, the truly systematic brand planning of excavator bucket tooth companies is simply rare, because there is a basic problem: at this stage, the basic factors for the survival and development of parts companies are from the perspective of the value chain. Components companies rely on vehicle manufacturers to a high degree. Except for a few foreign-invested and joint venture brands, independent brands are hard to find among component companies that can compete in the 'two markets.' How to match with the vehicle manufacturer is a prerequisite for determining the existence of an excavator bucket tooth company. According to relevant research, technology, supporting capabilities, and marketing are important factors. For excavator bucket tooth manufacturers, this is A very complicated marketing process. At the current stage of development, the problem of survival is more primitive than the foundation, and tactics are more practical than strategy. The brand building of excavator bucket teeth is in a state of potential demand, and it is still a fashion product rather than a popular product!